Auto-replies are one of the most powerful features in WhatACRM. They let you respond to customer messages instantly — even when no one is online.

Step 1: Navigate to Auto-Reply Settings

From your WhatACRM dashboard, click Auto-Reply in the sidebar. You'll see the auto-reply management panel.

Step 2: Create a Keyword Trigger

Click "Add Rule" and choose Keyword Match. Enter the keyword (e.g. "price", "hello", "hours") and write the reply message. You can choose exact match or contains match.

Step 3: Set Up a Default Reply

For messages that don't match any keyword, set a default auto-reply such as: "Thanks for reaching out! We'll get back to you shortly."

Step 4: Enable AI Chatbot (Optional)

If you have AI tools enabled, you can connect an AI-powered chatbot that understands natural language and responds intelligently. Go to AI Tools in your settings to configure the provider and model.

Step 5: Set Active Hours

You can configure auto-replies to only activate outside of business hours, or keep them running 24/7. This is especially useful for after-hours support.

Tips

• Keep auto-replies short and helpful — customers prefer concise answers.
• Use personalisation tokens like {name} to make replies feel personal.
• Review and update your rules regularly based on common customer questions.